| Roll | Marknadsförare |
| Kompetensområde | Försäljning, inköp, marknadsföring |
| Startdatum | 2025-10-13 |
| Slutdatum | 2026-01-30 |
| Omfattning | 100% |
| Ort | Stockholm |
| Land | Sweden |
| Sista svarsdatum | 2025-09-29 (Offerter kommer att behandlas löpande) |
| Kontaktperson | Ellinor Jakobsson (ellinor.jakobsson@keyman.se | 072-529 43 56) |
| Referensnummer | #14024 |
Övergripande uppdragsbeskrivning
Description:
The Customer is seeking a dynamic, proactive, and results-driven Marketing Specialist to join their European Marketing Team. This role focuses on promoting the Customer’s offerings in Fixed Income and Carbon. The ideal candidate will have a strong background in marketing within the financial technology industry, a passion for sustainability, and a good understanding of the capital markets.
Based in Stockholm, London, or Wroclaw, you will be responsible for planning, developing, and executing marketing programs, launching and positioning products, and measuring marketing performance to ensure continuous improvement. You will work closely with business, sales, and product stakeholders to identify and implement effective marketing strategies. This position reports to the Head of Marketing for European Markets, based in London.
Position responsibilities:
• Develops and executes comprehensive marketing strategies, campaigns, and product promotions across various online and offline channels.
• Collaborates with product and sales teams to understand market needs and create marketing collateral, including presentations, sales enablement materials, website updates, client communications, whitepapers, thought leadership content, event support, and more.
• Conceptualizes, designs, and implements marketing activities and materials such as brochures and audio/visual content.
• Manages relationships with external agencies to ensure their work meets organizational requirements, deadlines, and budget constraints.
• Works with the Events Team to promote the Customer’s participation in conferences, seminars, and other industry events.
• Analyzes marketing metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, providing recommendations for optimization.
• Works with business and marketing specialists to model and lead the marketing funnel, including its various stages and the handoff to sales.
• Tracks marketing ROI on sales pipeline, trade volume, and business unit growth.
• Actively seeks challenging assignments and is enthusiastic about exploring new opportunities to enhance marketing efforts.
Skallkrav
Bachelor’s degree or equivalent
5-7 years of B2B marketing experience, with a focus on financial services, ESG/sustainability, and investment/trading
Proven success in B2B demand generation marketing, with experience in building marketing funnels and understanding sales pipelines
Strong understanding of financial markets, products, and regulatory environments
Analytical mindset with the ability to interpret and understand marketing metrics
Familiarity with marketing automation tools such as Marketo
Essential experience with Salesforce and funnel management, including reporting, data, and analytics
Available to start immediately
CV in English must be attached
Börkrav
Övriga krav
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Personliga egenskaper
Övrig information
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