Visit Sweden is looking for a digital consultant to manage our dutch always-on channels. You have a curious mindset, is digital at heart, and have a great passion for social media, editorial content, SEO and creative production. You are used to working independently with planning and maintenance, as well as close together with managers in Sweden and other market specialists in the same role for high efficiency and alignment. At Visit Sweden you get to work with marketing Sweden to strengthen awareness, preference, and travel incentives in prioritized target groups on the dutch market. Main focus on organic work supported by bought media. Our mission is to drive sustainable travel so if you are certified or have experience in this area its a plus.
For this assignment, we need an experienced consultant.
Description of assignment
To carry out continuous marketing on Visit Sweden’s dutch web and social media channels on behalf of Visit Sweden.
1) For Visit Sweden / All of Sweden (on a monthly basis)
Plan and conduct creative production, publish and analyze marketing efforts according to team cycle and plan with a focus on the Dutch market. Estimated time/month: 99 hours, focusing on;
a) Web management on Visitsweden.NL (i.e, writing, translations, and publications in our CMS, apart from production, publications maintenance is part of the responsibility to make sure the health score of the site is well kept)
b) Social Media Management on owned channels for the Dutch market (proactive and reactive work)
c) Follow-up and reporting to secure delivery on set KPI:s
d) Trend spotting within areas of expertise and sharing of insights back to team
e) From time-to-time other activities close to above (such as the implementation of campaigns on the local market, language quality assurance)