In the markets where Visit Sweden focuses on travel trade, Visit Sweden can see that tour operator’s channels are at the top – and have gained importance. Tour operators today, work very much in an ‘Always-On’ mode. When Visit Sweden asks the target group The global traveler with an interest in Sweden regarding their sources of information before the trip to Sweden, analyzes show an increase in the last three years for the website / app from the travel agency / tour operator. They work very digitally, in their social media, to inspire and to be found when the target group searches for different destinations. It is therefore still important for the travel destination Sweden and the Swedish hospitality industry to be visible at the international tour operator level in order to reach and influence potential travelers to choose Sweden as a travel destination for their next holiday via this channel.
Within the framework of marketing the whole of Sweden and to cater for the need of Swedish destinations that want to work with travel trade in the UK, we mainly want to reach the target group The global traveler with an interest in Sweden in the UK through selected tour operators and travel agents.
Visit Sweden is therefore looking for a travel trade specialist who on assignment can be responsible for the project for Visit Sweden. For this assignment, Visit Sweden is looking for an experienced consultant.
Description of assignment
Upon request, for Swedish destination and companies, offer the product: “High-potential travel trade opportunities for market UK”. Provide market analysis and conduct meetings with relevant Tour Operators on behalf of client (Swedish destinations and companies) resulting in report including 2-3 quality leads for the client. Estimated time/offer: 28 hours – Visit Sweden is acting as project manager for the client.
Upon request, offer the add-on product: “Marketing Boost” for Swedish destinations to market their products and increase visibility in Tour Operator’s owned media channels and/or paid media – minimum invest from client 20 000 SEK/Tour Operator. Estimated time/offer: 4 hours/Marketing Boost including description, media plan suggestion, and results. Content/marketing material will be provided by client, but coordination will be done by consultant – Visit Sweden is acting as project manager for the client.